Project Snapshot
Client: Indigo Books & Music
Timeframe: March 2024
Role: Brand Strategist & Head of Social
Key Outcome: 60.2K plays · 3K engagements· Increased publishing partner & customer goodwill
International Women's Day
Brand Affinity & Awareness Campaign
Challenge:
​Audiences were fatigued by performative International Women’s Day messaging. We need to deliver real value.
Strategy:
Led a multi-layered, purpose-driven campaign that spotlighted women authors and Indigo’s women leaders.
Execution:
Featured Author of the Month Kristin Hannah, spotlighted Indigo’s women in leadership with curated reading lists, and launched a robust giveaway campaign in partnership with publishers.
Curated Booklists from Indigo's women in Leadership
Kristin Hannah's Top Reads by Women Authors
Why It Worked:
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Provided real value to the audience
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Centered around authenticity over promotion
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Elevated internal and external women’s voices
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Built a deeper brand trust and community impact
