Photo © Rebecca Wood
meet caroline
Strategist. Storyteller, Curious to the Core
I started in journalism, chasing stories and asking why a lot. That habit stuck, and it’s now the foundation of how I approach strategy. I explore what people care about, what’s catching their attention (and why), and how to turn that insight into content and campaigns that connect.
To me, strategy is both art and science. A little logic, a little let’s follow this weird-but-interesting thread and see where it goes. Because sure, A to B gets the job done, but I’m more of an A to L to Q kind of thinker.
That’s where the good stuff lives.
I bring a journalist’s curiosity, a creative’s vision, and a deep love for connecting the dots between culture, behaviour, and business. Which means I’m the kind of strategist who’s equally excited about audience insights, clever copy, and designing smart systems that move things forward.
What lights me up professionally:
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Asking better questions (and refusing surface-level answers)
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Turning cultural shifts into creative direction
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Helping teams tell their story with clarity and confidence, and tap into their potential
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Spotting the trend behind the trend
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Learning new skills
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Bringing ideas to life with the right mix of smarts, structure, and punch
Credentials & Street Cred:
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10+ years as a creative brand and content strategist
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Certified in AI for Business (Wharton, 2024)
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Certified in Change Management (RCSH) (Experience Point, 2024)
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Certified in Level 1 Facilitating Adult Learning (Alison, 2024)
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Currently training with a master facilitator who makes me do 10 squats for every closed-ended question I ask (legs = strong, questions = stronger)
What lights me up personally:
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Travelling and experiencing the world
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Staying active with yoga, cycling, the gym etc.
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Art, music, dance, all the beautiful stuff
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Great books and conversations
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Making delicious things in my kitchen, from duck confit to Molokhia
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Pulling the perfect espresso shot and making a great cortado
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Growing my garden
I believe strategy, like life, should be clear, creative, and purpose-driven.
I also believe in good snacks, travelling often, great playlists,
and always asking, “What if we tried it this way?”
Let’s build something smart, bold, and wildly effective.
Ready when you are.
Listen to The Agora Pulse Podcast, Where I Talk About The Shift to Connection-Based Social Media Marketing
Rather read than listen? No problem! Find it here
Let's Get
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